{"id":53,"date":"2023-11-22T12:15:51","date_gmt":"2023-11-22T03:15:51","guid":{"rendered":"https:\/\/zaitaku.sal.ne.jp\/column\/?p=53"},"modified":"2025-05-13T21:25:06","modified_gmt":"2025-05-13T12:25:06","slug":"%e3%82%aa%e3%82%a6%e3%83%b3%e3%83%89%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e9%81%8b%e7%94%a8%e3%81%a7%e6%88%90%e6%9e%9c%e3%82%92%e5%87%ba%e3%81%992%e3%81%a4%e3%81%ae%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88","status":"publish","type":"post","link":"https:\/\/zaitaku.sal.ne.jp\/column\/archives\/53","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u3067\u6210\u679c\u3092\u51fa\u30592\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff5c\u5185\u88fd\u30fb\u5916\u6ce8\u306e\u30e1\u30ea\u30c7\u30e1\u3082\u89e3\u8aac"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u904b\u7528\u3053\u305d\u5927\u4e8b<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large_size is-resized\"><img decoding=\"async\" src=\"https:\/\/zaitaku.sal.ne.jp\/column\/wp-content\/uploads\/2022\/04\/y0687-800x720.png\" alt=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\" class=\"wp-image-619\" width=\"400\" height=\"360\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6240\u6301\u3001\u6240\u6709\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u826f\u3044\u7d50\u679c\u306f\u671b\u3081\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u571f\u5730\u3092\u6240\u6709\u3057\u3066\u3044\u3066\u3082\u3057\u3063\u304b\u308a\u3068\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3092\u3057\u3066\u4eba\u306b\u8cb8\u3057\u305f\u308a\u3001\u6b32\u3057\u3044\u4eba\u3092\u63a2\u3057\u3066\u58f2\u5374\u3057\u306a\u3044\u3053\u3068\u306b\u306f\u56fa\u5b9a\u8cc7\u7523\u7a0e\u3070\u304b\u308a\u304b\u304b\u3063\u3066\u8cc7\u7523\u3067\u306f\u306a\u304f\u8ca0\u50b5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3082\u540c\u69d8\u3067\u3001\u3057\u3063\u304b\u308a\u3068\u904b\u7528\u3057\u306a\u3044\u3068\u30b5\u30fc\u30d0\u30fc\u4ee3\u3084\u30c9\u30e1\u30a4\u30f3\u4ee3\u3001CMS\u306e\u6599\u91d1\u304c\u767a\u751f\u3057\u8ca0\u50b5\u3068\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u904b\u7528\u306b\u95a2\u3057\u3066\u73fe\u5728\u3001SEO\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u6027\u8cea\u4e0a\u3001\u8a18\u4e8b\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u7d9a\u3051\u3066\u3044\u304f\u3053\u3068\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3059\u3050\u306b\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u306e\u3067\u30a2\u30af\u30bb\u30b9\u6570\u3084\u6210\u7d04\u7387\u306a\u3069\u306e\u52b9\u679c\u8a08\u6e2c\u3092\u3057\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u306e\u76ee\u7684\u30fbKPI\u3092\u6c7a\u3081\u308b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u306f2\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u81ea\u793e\u306b\u3068\u3063\u3066\u3069\u306e\u69d8\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u304b\u3068\u8a00\u3046\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u4e8b<\/li><li>\u6570\u5024\u7ba1\u7406\u3092\u5177\u4f53\u7684\u306b\u3069\u306e\u69d8\u306a\u30d7\u30ed\u30bb\u30b9\u3001\u6307\u6a19\uff08KPI\uff09\u3067\u3059\u308b\u304b<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u904b\u7528\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\">&nbsp;1. \u904b\u7528\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u306e\u3069\u306e\u69d8\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u305f\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u65b0\u898f\u9867\u5ba2\u7372\u5f97<\/li><li>\u30ea\u30d4\u30fc\u30c8\u5ba2\u5897\u52a0<\/li><li>\u65b0\u5352\u63a1\u7528<\/li><li>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/li><li>\u30d5\u30a1\u30f3\u7372\u5f97<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u3069\u76ee\u7684\u306b\u3088\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u904b\u7528\u65b9\u6cd5\u3082\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u81ea\u793e\u306e\u4e2d\u9577\u671f\u7684\u76ee\u6a19\u3084\u30d3\u30b8\u30e7\u30f3\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3082\u53c2\u8003\u306b\u3059\u308b\u3068\u3088\u308a\u5177\u4f53\u7684\u306b\u660e\u78ba\u5316\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-kpi-kgi\u3092\u6c7a\u3081\u308b\">2. KPI\u30fbKGI\u3092\u6c7a\u3081\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u611f\u899a\u7684\u306b\u904b\u7528\u3059\u308b\u3068\u73fe\u72b6\u304c\u5206\u304b\u3089\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u5fc5\u305a\u6e2c\u5b9a\u53ef\u80fd\u306a\u6570\u5024\u3067\u8a08\u6e2c\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u969b\u306b\u4f7f\u308f\u308c\u308b\u306e\u304cKGI\u3068KPI\u3068\u8a00\u3046\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KGI\u3092\u5143\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3067\u307e\u305a\u306fKGI\u304b\u3089\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KGI\u3068\u306f\u300cKey Goal Indicator\u300d\u306e\u4e8b\u3067\u3001\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u3044\u3046\u610f\u5473\u3068\u306a\u308a\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u76ee\u7684\u3084\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br>\u4eca\u307e\u3067\u306e\u5b9f\u7e3e\u3092\u898b\u306a\u304c\u3089\u5c06\u6765\u7684\u306b\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">KGI<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">KGI\u3068\u306f\u300cKey Goal Indicator\u300d\u306e\u4e8b\u3067\u3001\u300c\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u300d\u3068\u3044\u3046\u610f\u5473\u3068\u306a\u308a\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u76ee\u7684\u3084\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br>\u4eca\u307e\u3067\u306e\u5b9f\u7e3e\u3092\u898b\u306a\u304c\u3089\u5c06\u6765\u7684\u306b\u5b9f\u73fe\u53ef\u80fd\u306a\u6570\u5024\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">KPI<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u3068\u306f\u300cKey Performance Indicator\u300d\u306e\u3053\u3068\u3067\u3001\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u300c\u91cd\u8981\u7d4c\u55b6\u6307\u6a19\u300d\u300c\u91cd\u8981\u7d4c\u55b6\u6307\u6a19\u300d\u3068\u3044\u3046\u610f\u5473\u3068\u306a\u308a\u307e\u3059\u3002\u30d7\u30ed\u30bb\u30b9\u306e\u6307\u6a19\u3084\u4e2d\u9593\u76ee\u6a19\u3068\u7f6e\u304d\u63db\u3048\u308b\u3068\u5206\u304b\u308a\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3057\u3066KPI\u306e\u8a2d\u5b9a\u306f\u4ee5\u4e0b\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u95a2\u308f\u308b\u30b9\u30bf\u30c3\u30d5\u5168\u54e1\u3067\u5171\u6709\u51fa\u6765\u308b\u5177\u4f53\u7684\u306a\u9805\u76ee<\/li><li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6570\u5024\u3068\u3057\u3066\u8a08\u6e2c\u53ef\u80fd<\/li><li>\u6570\u5024\u7684\u306a\u88cf\u4ed8\u3051\u304c\u3042\u308b<\/li><li>KPI\u304c\u4e0a\u304c\u308b\u3068KGI\u306b\u3082\u5f71\u97ff\u3059\u308b\u95a2\u9023\u6027<\/li><li>\u3044\u3064\u307e\u3067\u306b\u9054\u6210\u3059\u308b\u304b\u306e\u671f\u9650\u3092\u6c7a\u3081\u308b<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u8a2d\u5b9a\u3067\u591a\u304f\u4f7f\u308f\u308c\u308b\u6307\u6570\u306f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30a2\u30af\u30bb\u30b9\u6570\uff09<\/li><li>UU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/li><li>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u3001\u6210\u7d04\u7387\uff09<\/li><li>\u30e1\u30eb\u30de\u30ac\u4f1a\u54e1\u6570<\/li><li>\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387<\/li><li>SNS\u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/li><li>SNS\u30b3\u30e1\u30f3\u30c8\u6570<\/li><li>\u8ca9\u58f2\u500b\u6570<\/li><li>\u65e2\u5b58\u4f1a\u54e1\u7d99\u7d9a\u7387<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u81ea\u793e\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u53d6\u308a\u5165\u308c\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u306b\u3069\u306e\u9805\u76ee\u3092\u4f7f\u3046\u306e\u304b\u306f\u3001\u81ea\u793e\u7d4c\u55b6\u3067\u6539\u5584\u4f59\u5730\u304c\u5927\u304d\u3044\u3082\u306e\u304b\u30892\uff5e4\u9805\u76ee\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\u304c\u6539\u5584\u3055\u308c\u308b\u3068\u3069\u306e\u69d8\u306a\u30ed\u30b8\u30c3\u30af\u3067KGI\u304c\u6539\u5584\u3055\u308c\u308b\u306e\u304b\u3092\u62c5\u5f53\u8005\u3067\u5171\u6709\u3059\u308b\u4e8b\u304c\u5927\u5207\u3067\u3059\u3002\u8a8d\u8b58\u3092\u5171\u6709\u3059\u308b\u4e8b\u306b\u3088\u3063\u3066KGI\u6539\u5584\u306e\u671f\u5f85\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u306e\u6d41\u308c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3067\u306f\u3001\u5b9f\u969b\u306b\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3067\u5fc5\u8981\u306a4\u3064\u306e\u5177\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u554f\u984c\u89e3\u6c7a\u3057\u305f\u3044\u30da\u30eb\u30bd\u30ca\u304c\u5b9f\u969b\u306b\u3069\u306e\u69d8\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3059\u308b\u306e\u304b\u3092\u8003\u3048\u3066\u6c7a\u3081\u308b\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u69cb\u6210\u4f5c\u6210<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3092\u5143\u306b\u3069\u306e\u6d41\u308c\u3067\u8a18\u4e8b\u3092\u4f5c\u6210\u3059\u308b\u304b\u3092\u6c7a\u3081\u307e\u3059\u3002\u9aa8\u7d44\u307f\u3084\u69cb\u56f3\u3092\u4f5c\u308b\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u69cb\u6210\u3092\u571f\u53f0\u306b\u3057\u306a\u304c\u3089\u3001\u5b9f\u969b\u306b\u66f8\u3044\u3066\u3044\u304d\u307e\u3059\u3002\u5206\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3092\u4f7f\u3044\u3001\u8ad6\u7406\u7684\u306b\u7834\u7dbb\u3057\u3066\u3044\u306a\u3044\u6587\u7ae0\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a18\u4e8b\u306e\u516c\u958b<\/h3>\n\n\n\n<p 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id=\"\u81ea\u793e\u904b\u55b6\u306e\u30e1\u30ea\u30c3\u30c8-\u30c7\u30e1\u30ea\u30c3\u30c8\"><strong>\u81ea\u793e\u904b\u55b6\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u30e1\u30ea\u30c3\u30c8\">\u30e1\u30ea\u30c3\u30c8<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30fb\u5916\u6ce8\u8cbb\u7528\u306e\u5fc5\u8981\u304c\u306a\u3044<\/strong><br>\u81ea\u793e\u3067\u904b\u55b6\u3059\u308b\u305f\u3081\u306b\u5916\u6ce8\u306e\u7d4c\u8cbb\u304c\u639b\u304b\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30fb\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u767a\u4fe1\u51fa\u6765\u308b<\/strong><br>\u793e\u5185\u306b\u60c5\u5831\u3084\u4eba\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u3042\u308b\u305f\u3081\u3001\u60c5\u5831\u767a\u4fe1\u306f\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u3059\u3002<\/p>\n\n\n\n<p 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id=\"\u30c7\u30e1\u30ea\u30c3\u30c8\">\u30c7\u30e1\u30ea\u30c3\u30c8<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30fb\u4eba\u6750\u3001\u30ce\u30a6\u30cf\u30a6\u304c\u306a\u3044\u3068\u54c1\u8cea\u304c\u843d\u3061\u308b<\/strong><br>\u9ad8\u3044\u54c1\u8cea\u306e\u4f01\u753b\u3001\u6587\u7ae0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b\u306b\u306f\u826f\u3044\u4eba\u6750\u3084\u30ce\u30a6\u30cf\u30a6\u3001\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p 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